
Research In Motion (RIM) has wisely decided NOT to call it’s tablet the BlackPad after all.
The BlackBerry PlayBook was announced September 24th with much fanfare at a 3 hour press event touting impressive tech specs including Micro USB, Micro HDMI, front and rear-facing cameras.
Availability of the PlayBook was announced as sometime in 2011. As the ad above says, “You’ve never seen BlackBerry like this”. And so far, we still haven’t. There was no working prototype for journalists to play with. We’ll see if it’s actually released or if it’ll go down as a footnote in tech history like the ill-fated Palm Folio.
Tech companies typically don’t release detailed specs (processor, RAM, screen resolution, etc.) to the press so far in advance of the product launch. After all, why tip off your competitors on the gritty details of your future product so many months before?
Could RIM’s true intention be to slow iPad holiday sales with the promise of something bigger and better down the road? Actually, something smaller and better because the PlayBook will have a 7 inch screen versus the iPad’s 9.7 inches. With the iPad selling like hotcakes, competitors scrambling to bring tablets to market will do everything they can to slow the Apple juggernaut. They certainly realize that once consumers have a significant investment in hardware and software, it becomes very difficult to convince them to move to a different platform. Just ask the Apple Computer of the 1990’s after the Mac lost market share to Microsoft Windows.



As the iPad rolls out in more countries today, computer geeks around the world are no doubt feeling threatened.
The Apple iPad was released in the USA last week. Did you or do you plan to get one? As much as I might like one, it doesn’t fit into my computing lifestyle. For me it’s an “I’d like to have” not a “must have” device.